Food Club Asia, the newest online guide for the best restaurants and drinks in the region, unveiled its multi-faceted platform that combines Food Blogging features and restaurant directories in a mobile-friendly and secured website. Introducing more than 4,000 food establishments for its kick-off, it is comprised of authentic dining destinations, famous hawker spots, cocktail bars, and even hole-in-the-wall restaurants, which tickled the taste preferences of residents and tourists alike.

Lion City is Southeast Asia’s melting pot of global cuisines from East to West. Hershey Morgan, Founder and Managing Director of Food Club Asia, who has been residing in this modern food paradise for more than a decade, shared: “Singapore is the best place to introduce our unique concept of bringing the best flavours and foodies together in one platform. As this dynamic and vibrant city beautifully blends the rich food heritage of Asia and its modern environment, our team is indeed glad to form a community of food enthusiasts who are passionate about sharing their experiences more responsibly.”

Food Club Asia is this generation’s go-hub for both F&B businesses and millennial foodies with its innovative features that highlight user generated content and proven search engine credibility from its free directory listing and blog entries. Morgan added: “Our website has great social communication features that enable users to easily create their own blog-like page with custom sections and online galleries for photos and videos. We have begun this culinary journey out of our passion to help restaurants boost their search engine rankings through content-driven assets on the net, especially those who do not have an online presence, but indeed deserve to be noticed with their great-tasting menu. This platform will also be beneficial for avid food reviewers who want to explore their capabilities in being professional food critics. It could be their mini arena for honing their skills on writing, photography, and videography.”

This food-centric website is a blog compilation of the city’s best restaurants and drinks destination from detail all the ins and outs of each dining experience. Each user earns “Insider” badges that level up as multiple entries of food and restaurant experiences get posted. On the 10th blog posting, the user will be part of Pro Foodies Club, which will entitle them to avail discounts, free vouchers, and other special perks of Food Club Asia’s partner establishments.

Onto the next steps after the kick-off in Singapore, Food Club Asia is gearing towards launching in other countries in the first quarter of 2021, such as Hong Kong, Malaysia, Thailand, and Philippines.